FEEL AT HOME Staging Philosophy
VLS believes that successful staging is the art
of using marketing and decorating techniques to create an environment that buyers can aspire to and say, "If I buy this
house, I can live like this." At VLS, we use the art of positioning to create several emotional connection points
throughout the home so that when a buyer steps into the house they "feel home." We want them to think,
"This is it. This is the one."
What does feeling home look like? For VLS, it's a combination of
eight things we analyze in each room in order to create a lasting impression for the homebuyer:
First Impressions
-- We will walk through your home room by room and take note of our first impressions, what grabs us, what glares at us and
what gives us a feeling of home.
Eliminating clutter -- The packing starts now, as we pack away a
good percentage of everything in the room in order to create a more clean, open and spacious feel.
Emphasizing
the positive while downplaying the negative -- Finding your beautiful focal points, we
will emphasize what we love about the room and hide or distract the negative aspects of the rooms.
Lighten
Up -- Focusing on lighting and color, we will make each room into a bright, warm and inviting space that buyers can
respond to.
Home buyer's appeal - In order for a buyer to "feel home," they need to not
be reminded of this being your home. We'll depersonalize the space while retaining the warmth and fun of photos.
Obligations - cleaning and repairs - The dirty work speaks for itself but is often overlooked because
you've lived here for so long. Let's get rid of the buyer's mental repair list by doing it ourselves.
Modernizing
- This involves updating your style and building simple accessories out of what you already have to create clean lines and
form. In some cases, we'll recommend purchases as valuable investments in the staging process.
Emotional
connection points - Creating the "Wow Factor" -- This is the fun part and is a huge focus
of our positioning strategy. We'll show you how to build in these subtleties in order to make the buyers subconsciously
desire to live here and "feel home". The "emotional connection points" are where marketing strategy
really comes in to play
